Bodog in the News: Calvin Ayre Like You've Never Seen Him

Bodog Founder & CEO gets down to business

In the latest issue of Canadian Business, Canada's leading magazine for business leaders, entrepreneurs and innovators, Bodog Entertainment Group Founder & CEO Calvin Ayre takes front and center as the lead cover story. In this extensive and revealing article, the philanthropist and industry leader talks about everything from his humble beginnings to his branding secrets and successes...and so much more.

Written by John Gray, here is an excerpt from that article:

Al Pacino, Matthew McConaughey and Rene Russo paraded up the red carpet for the recent première of the new Hollywood blockbuster Two for the Money. Later, television lights glared and paparazzi cameras flashed as the stars of the movie, set in the world of high-stakes sports betting, entered the exclusive after-party at the headquarters of the Academy of Motion Picture Arts and Sciences in Beverly Hills. Each was photographed in front of a sign bearing the logo "Bodog.com." Inside, celebrities such as actor Harry Dean Stanton and tennis stars Venus and Serena Williams watched fellow partygoers play a few hands of Texas hold 'em poker at Bodog-branded tables. It was another coup for Calvin Ayre, the Lloydminster, Sask.-born founder and CEO of Bodog Entertainment Group--the Costa Rica-based online sports book and casino whose brash approach to branding is turning the online gambling industry on its head. "Celebrity is power," says Ayre. "Attract the right celebrities to your brand and you raise the value of that brand."

Read the rest of the Canadian Business article on Calvin Ayre here.