Bruno Reviews Predict Hit

Brí¼no is going to be huge. (Everyman Images)"]

The movie about a flamboyant Austrian fashionista Brí¼no who takes his show to America is going to be a giant hit, early numbers are predicting. With hot reviews and over a 70% approval rating on Rottentomatoes, Sacha Baron Cohen may have another hit on his hands.

With reviewers delighting in a character who has been called "hilarious, unbearable and troubling," while Roger Ebert raves, “Here is a film that is 82 minutes long and doesn’t contain 30 boring seconds,” the new Cohen flick has already raked in some serious cash at the box office with a better than expected midnight showings, earning $1.6 million in just 700 theaters. Early predictions are indicating that the movie could have the potential for a $50 million opening weekend.

Sacha Baron Cohen appeared on Thursday night's Late Show in-character as Brí¼no to deliver the Top Ten List. With the movie opening today, will you be seeing Brí¼no this weekend? Be sure to bet on movies and TV in the Bodog Sportsbook today.