Bodog Awarded Best Online Marketing Campaign

London (UK) - Bodog.com was given the award for the Best Online Marketing Campaignat the eGaming awards held in London Friday November 4th. For Bodog.com, the distinction further cements its leadership role in the booming egaming industry.

eGaming Review is widely known as the industry bible, and Bodog.com was named to its Power list this year and last and called "most innovative site in the US egaming space."

In his acceptance speech Calvin Ayre, founder and CEO of Bodog.com said "eGaming Review magazine has been one of my primary sources for keeping up to date on some of the issues and challenges facing our industry. For this reason, I am thrilled to have been invited to be a part in the inaugural eGaming Review Industry Awards here in London. I am equally excited and honored to accept the award for Best Online Marketing Campaign of the Year."

Speaking about the award specifically he added, "In terms of its online marketing campaign, Bodog.com has moved towards a lifestyle and inspirational focused message instead of benefits and bonus focused message. This has worked well for Bodog.com and allowed us to effectively target our demographic."

Earlier this year, industry leaders were brought together at the Bodog.com Poker and Sports Marketing Conference in Las Vegas. The conference attracted the top names in online sports betting and poker, including the major online gambling operators, handicappers, affiliates, media and suppliers. Speakers included Daniel Negreanu, Mike Ditka and Reggie Jackson.

Check out the New American Dream campaign for yourself to see why it was so named the Best Online Marketing Campaign.