Playboy Thrusts into Gay Market

Forget the ladies, Hugh wants to see some guy-on-guy action. (AP Images)

According to celebrity blogger Perez Hilton, Playboy is going gay. Hugh Hefner's billion-dollar adult entertainment company will start offering Time Warner Cable subscribers 20 hours of softcore cable video-on-demand.

Perez reports that last week, Playboy announced that its revenue dropped 8 percent and their domestic TV revenue dropped by $2.6 million at the start of 2008. While a start date for the gay programming hasn't been revealed, this is Playboy's attempt to diversify.

"The Playboy gay programming will 'depict erect genitalia, male-on-male fellatio and simulated or implied sexual intercourse,' but 'shall not depict actual anal penetration, licking or anal sexual play of any kind,'" reports PerezHilton.com.

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