Reality Show Awards a Kidney

A new Dutch reality TV show awards one lucky winner a life-saving kidney. (Courtesy BNN)

Want drama? Want high stakes? "The Big Donor Show" has 'em. This Friday three patients will compete to receive a kidney from a terminally ill young woman, 37-year-old "Lisa." Dutch TV channel BNN and the producers of "Big Brother" have brainstormed to produce "Big Donor Show." The show, which will be broadcast as a single episode live on BNN this Friday, will show the three "contestants" (each of whom is a match for Lisa's organs) who will compete for one of her kidneys.

Viewers can also participate in the decision by sending text messages to Lisa during the 80 minutes that it is on air.

Dutch Education and Culture Minister Ronald Plasterk, a molecular biologist and former chief of the Dutch Cancer Institute commented: "The intention of the program to get more attention for organ donation may be applaudable. However based on the information I now have, the program appears to me to be inappropriate and unethical because it is a competition."

BNN is known for airing other controversial reality TV shows, including one called "Shooting and Swallowing" illustrating the impact of drug use, and another show on sex called "This is How You Screw." Classy.

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