Report Concludes Bodog Has Best Brand Strength of Online Gambling Companies

When it comes to online gaming, Bodog has come out on top.

A report published on January 5, 2010 by independent gaming consultant Josh Apiafi using Google to test the brand strength of the top 10 online gambling sites showed Bodog to be the strongest. Apiafi tested other companies in the industry including: 888, bet365, Betfair, bwin, Ladbrokes, Paddy Power, Party Poker, Pokerstars and William Hill.

Calvin Ayre, founder of the Bodog brand, stated: "When I saw this news pop up on the web my New Year hangover cleared even before I finished my breakfast Ceaser; Vodka, Clamato juice and spices. We had a hunch since I first rolled the Bodog brand and business model that we are considered interesting. But that's only part of the story - we also stand for having fun and that's what all people want, especially ones that gamble. Whether you're into poker, blackjack, roulette or sports, people are looking for a thrill and all those companies trying to be all corporate are simply boring their own customers. It's also why I don't think online gaming companies should go public, the market expects you to be all corporate, which is boring so you end up losing your entertainment soul.

Ayre added, "The measurement method of this study is a very clever one too - who can argue with Google? I am raising my glass now to another 15 years at the top."

Apiafi Associates carried out the  survey by looking at the number of Google Alerts generated daily, during December, by documents published on the web that contained a mention of each of the brands listed. The results highlighted how strongly competitive the PR arena for the major gambling companies was and also how successfully gambling companies have embraced the plethora of new media available.  Few would question the dominance of Google in search engine terms and therefore the number of Google Alerts generated daily by each of the firms was a major indicator towards the results of the project.

Josh Apiafi said: "With much talk of digital and social media as well as the investment gambling companies put into PR generally we were keen to see how well the industry was getting its message out there with impressive results."

"The method's simplicity is its trump card. Equally, the results were very consistent on a daily basis - this wasn't a case of one brand having a lot to shout about during this particular period or having one or two very strong days that skewed the data."